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Ralph Lauren Pink Pony Fund!

Limited-Edition BCA Shopbop Tees!

BCA and NKOTB!

Topshop hits the U.S!

Fringe Fashion!

University Tees!

Nina Garcia's "The One Hundred"!

Ali-Ro at the MTV VMA's!

Victoria's Secret P.I.N.K. Blazer!

J. Crew Argyle Socks!

Cuffed Denim Shorts!

ECHO For Her Cotton Diamond Dress!

VS Swimsuit Coverups!

Billionaire Boys Club and Ice Cream!

Ali Ro!

Ralph Lauren Pink Pony Fund!

Monday, October 13, 2008 Email article | Print article | RSS

Now this is pretty cool...Ralph Lauren is introducing a new era in mobile technology and ladies, you are going to LOVE this. Now you can shop directly from your phone by just scanning it over 2-dimensional QR codes from magazine ads, store windows and voila! You'll be directly linked to their website to purchase. It's as easy as 1, 2, 3! Well, for the month of October, shop on their mobile site and Ralph Lauren will give 100% of net proceeds to the Pink Pony Fund for Cancer Care and Research Prevention! Ralph Lauren is the 1st US luxury retailer to use QR codes and they're putting all the money you spend on their site for the month to a great cause! To find out more, click here.